It is advisable to be a little unorthodox to ensure a good & winning SEO campaign. The principal target of any SEO campaign should not only be limited towards the rankings as they stand at regarding search engines but also to able to induce more traffic from various sources. Talking about sources, they do not have to be restricted within the boundaries of social sites or applications from mobile phones.
During recent times, the structure of an SEO campaign is more kind of internet marketing or even the digital marketing campaign. Hence it is extremely important to design each and every step carefully so that a fruitful result may be obtained. Following are some of the steps that could help immensely towards achieving a successful SEO drive –
#1. Detailed Analysis of Current Setup
You should have all the basic credentials and information known to you regarding the website so that you may be able to take certain decisions. This information may enlist the following – sources of traffic, the design of the related internet site & the very platform of the website itself. This way it helps to reach certain decisions which will benefit the SEO drive in the long run.
#2. Detailed Audit of SEO
A detailed audit of SEO will be the starting point of your campaign. Like other audits, this audit will also highlight the sectors needing improvements as far as on & off-page SEO is concerned.
#3. Focus On Social Media
It gives an idea as to whether you are aiming towards the right direction. However, in spite of your using social media and no appreciable returns is an indication that the contents of the SEO need certain revisions or modifications to attract more traffic.
#4. Try to Focus On Local SEO
To promote business locally, local SEO is sought after. Something like Google+ can generate more traffic by increasing exposure for your SEO.
#5. Perform Research Related to Keyword
Perform rigorous research related to your keywords may be on Google. This will help you enrich your contents more. You can also figure out the keywords driving traffic to your website. Try keyword analysis tools like SEMRush for better idea nd strategy.
#6. Induce Analysis on Competitor
It is evident that there are already existing web pages or sites which are also campaigning for the same product as well. Hence you should have information regarding your competitor and if they are doing something good try to incorporate it at your end as well.
#7. Make Your Strategy Related to Content
A website with detailed but product-related content would automatically generate high amounts of traffic on search engines or websites. However, try to make the content as clear and specific as possible.
#8. Progress Report
To have a well-designed set, you need to set targets and goals. Follow up on these with some form of the progress report and if any improvement or changes need to be implemented go ahead and do it.
#9. Identify Sources of Traffic
Please venture into other sources of increasing traffic for your websites such as email or mobile marketing.
#10. Relationships Won’t Harm
Try to be friends or at least come in contact with people from your trade. Try to share knowledge with them and also expose yourself to influencers. You never know, someone might prove to be immensely useful in the future for your winning SEO Campaign.