How To Outsmart Your Competition With Content Marketing Tricks

How To Outsmart Your Competition With Content Marketing Tricks

Competition is fierce in the online marketing and content marketing world. As content writing experts you must be at the top of the game and know all the content marketing tricks if you want to survive in the ever-changing world.

Your competitors are making enormous strides to outwit you, so you must devise means of outsmarting your competitors or you lose your market share and relevance.

Your goal is to have an edge over your close rivals and competitors, so you need to learn the ways and manners your competitors are doing in the market.

Since everything about them is in the open on the internet, so you can take your time to study things that work for them and those that did not. Foreknowledge will equip you with a better approach to the market.

Spy on What They Are Publishing


The internet is a free world, so is easy to spy on your rivals in the same industry by subscribing to your competitors’ newsletters, journals, product reviews, and news.

Google alerts alone cannot catch all the activities of your competitors, so you need to follow them on all the social media channel and create time to analyze progress they are making.

Find Out What Clients Are Saying About Your Competitors


To be ahead of your competitors is a good idea to find out how customers feel about them from the reviews they get. Look for trends in both positive and negative sides to find what your rivals are not doing right and you can take advantage of it.

There may be an aspect where your rivals are not doing well that you can leverage on, unmet demands that you can use to boost your market share.

Have Knowledge on How Their Sites Are Performing


Make sure you know how your site is doing in SEO ranking as well as that of your competitors. Use available tools like Google PageSpeed Insight, and QuickSprout to find out how well your site is performing as well as that of your rivals in the market. You will have insight into how your site performs in key areas like SEO, security, and mobile.

Find Out Where They Get Their Backlinks From


Link building is still very relevant in content marketing, though some marketers are no more in the habit of using it. Quality backlinks still help to get a higher ranking.

The idea is to know where the quality links are coming from for your rivals so that you too may be able to get the same service from that source. Use appropriate tools to find out where the strongest links, as well as the weakest links, are coming from.

Conduct SEO Audit on Your Competitor’s Sites


Make use of SEO audit tools to conduct a thorough audit of your competitors’ sites. You need better insight into the structure as well as contents of their sites, which will give shed light on how best to react to the market, acting on the information you have at hand.

Competition is normal in the business arena including the field of content marketing, and it helps to expand your business if only you know how to take advantage of it. Outsmarting your rivals is an art which you have to learn.

With dedication and discipline, you can beat your competitors if you can act on their weaknesses and apply all the content marketing tricks.

Segment Your Audience

Finding your target audience is hard work, but it’s also one of the most important parts of content marketing. Once you’ve found your ideal customer, you need to segment them. Segmenting means looking at all aspects of your audience—location, age, gender, income level, and so on—and deciding how best to speak to each of these segments.

Create a Funnel

It’s not enough just to have content. You need a way for people who might be interested in your product or service to discover it. That’s where a sales funnel comes in. A sales funnel is a process that leads customers through three stages: awareness, consideration and purchase. The more you can guide prospects through each stage of the funnel, from top to bottom, the better. For example, if you run an e-commerce site selling running shoes, you could start by creating content about running (awareness), then show them some products (consideration) and then try to get them to buy something (purchase). For content marketing tricks like these to work best—and keep working over time—you should create a long-term strategy around them.

Automate Content Delivery

Without tools to help you manage and grow your content, it’s all too easy for your marketing strategy to slip through your fingers. Here are ten tricks that will help you automate content delivery without losing sight of your core marketing message. Create a Content Publishing Pipeline: To keep up with today’s fast-paced web environment, every piece of content must get delivered to each one of your customer segments on time—and in multiple formats, if possible.

Tell Stories

One of our favorite content marketing tricks is storytelling. Good stories are much more likely to be shared, often go viral, and generate traffic on their own. A well-told story will engage customers by making them curious or inspiring them; content that informs while it entertains is always powerful. Tell stories and make your business memorable.

Get Influencers on Board

If you’re launching a new product or service, it helps to have an influencer on board. It can help increase your credibility, get potential clients interested in your offering, and spread word-of-mouth marketing. Even if you’re not launching anything, taking some time to develop relationships with influencers in your industry is never a bad thing—you may just want them to write about something else later on down the road.

Make it Easy to Share

The more likely people are to share your content, and therefore get it in front of more eyeballs, you will get exposure for your company. People are much more likely to share information if it is easy for them. In addition, make sure your content has plenty of shareable material. For example, a tweet can have an image or even just a link but no text.

Run Contests

Some content marketing tricks are simple and low-tech, like running contests that your audience will love. Contests are a great way to gather more leads for your mailing list and get more engagement on social media—but they also keep people coming back time and again to see what kind of new giveaway you have in store.

Engage Directly With Your Audience

If you’re trying to market your company or product on social media, make it a point to engage directly with your audience. Answer questions, respond to comments and concerns, and show people that you care about what they have to say. If you show people that you’re accessible and are interested in their thoughts, they’ll be more likely to share them—and will stick around longer.

Play The Long Game

Too many business owners focus on short-term sales. But, if you’re serious about content marketing and SEO, you need to create content for long-term results. Remember, your goal isn’t short-term gains—it’s long-term traffic growth.

Offer Exclusive Access

Make an offer they can’t refuse. A surefire way to get someone’s attention is by promising exclusive access to something of value. Offering a free digital guide, report, or tool that no one else has access to is a great way to gain traction quickly and make a name for yourself in your niche. Just make sure you deliver on your promise!

If you’re in the content marketing game, you know how important it is to get an edge on your competition by using the right tactics at the right time to grow your audience and boost your sales. The only way to do that? Use these above-mentioned tried-and-true content marketing tricks to gain ground and make your brand shine

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