Search Engine Optimization is the first thing that comes to a website owner’s mind before launching a website. SEO is the practices and tricks that get a website to the top of the search engines. You need to create a perfect SEO plan for website to survive in this race of digital marketing.
A high ranking website means more traffic to the site. Becoming an SEO master is difficult because dynamics are always changing, but SEO practices do not have to be a headache. Keeping things simple and relevant will get your site to the top.
Know Your Target Audience
Doing a thorough research on the kind of people you want to reach out to is the first step. When you know who you are reaching out to and their interests, you will draft the relevant content with the relevant keywords.
You might be wondering how to research on your target audience. You can make use of social media platforms, carry out surveys, or have focus groups. You can also make use of the freebies online to collect your data. Do not generalize your audience; narrow down your research to specific traits or needs of your target audience.
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You do not want to fill your site with things that people are least interested in. Note down your keywords depending on the personas of your target audience. If you have a children’s site, you can start by categorizing your keywords based on topics like Children’s terms, toys, clothing, diapers, and much more. You can then sieve the keywords to make them specific to your site.
Write Relevant Content
You now have your keywords and keyword phrases at hand. The next step is to utilize them by making killer content that revolves around these words and phrases. Ensure your content is easy to understand and flows naturally. The biggest SEO mistake you could make is to do keyword stuffing.
Traditionally, SEO experts would fill a single page with more than ten keywords. This worked until Google came up with penalties. Your website could be headed to the last page if you are found stuffing keywords. The trick around this is to interchange the keywords with relevant phrases. If you aren’t talented in writing, it is advisable to outsource your work to the experts.
You have probably heard of a web crawler. The crawler sniffs around your site to find valuable content. To do the on-page SEO successfully, ensure your URLs match on all the pages. Ensure your links are not broken, and your content is top-notch.
Your site should be easy to navigate, and your themes are appropriate. The title tag on your page should contain your brand name and a keyword. The search engines use title tags to tell what your page is all about.
A Meta description gives more information about your site. When you search for something on Google, you always find an underlined title and a little description just below the title. These are the title tags and Meta descriptions.
Link building and off-page SEO cannot be separated. Like any other business, websites also require networking. A mention by a high authority site could get you high on the ranking.
Getting high authority sites to link back to your site can be achieved by submitting guest posts, drafting link worthy content such as infographics, and also reaching out to relevant sites and requesting to be linked back. Strive to build quality links to your website.
The only way to know that your SEO practices are working is by monitoring the results. You can use Google Analytics or Authority Labs. These tools will help you to see the number of visitors your site is receiving. You can also see what keywords are increasing your site’s traffic and which ones are prompting your visitors to heed to your call for action.
Look at Your Competitors
Learning from your biggest competitor will help you improve and raise the bar higher. Have a look at what others are doing differently to rank better, look at their content, inlinks, and features.
Some sites have made it to the top without much SEO plan for website. The main reason is that they have high demand products. But, it does not work anymore in this competitive digital market. You need a solid SEO strategy for each of your website. That should be the main focus to attract natural traffic.